AI Insights · Timothy · July 2025
Top 5 Beauty Retail Apps Performance in Switzerland: Q2 2025
Explore the performance trends of leading beauty retail apps in Switzerland during Q2 2025, based on Sensor Tower data.
The second quarter of 2025 saw varied performance trends among the top beauty retail applications in Switzerland, as revealed by Sensor Tower data. Let's delve into the specifics for each app.
SEPHORA - Maquillage, Parfum experienced fluctuating download numbers, with a peak of around 5.3K in mid-April before declining to approximately 1.5K by the end of June. The app's weekly active users started at 5.2K, saw a rise to 7.4K mid-quarter, and ended slightly lower at 7.4K.
Notino: profumi e cosmetici showed a consistent download pattern, peaking at 3.7K in early June, while weekly active users reached a high of 13.3K in mid-June, up from 11K at the quarter's start.
Douglas - Parfüm & Kosmetik maintained steady weekly downloads around 1-2K, with a notable increase to 2K in late May. Active users fluctuated slightly, starting at 2.5K and closing at 1.9K.
Mein dm showed stable download figures throughout the quarter, peaking at 1.7K in early June. Active users decreased from 18.4K to 14.3K by quarter-end.
Lastly, Rituals Home & Body Cosmetics had modest download numbers, with a spike to 1.9K in early June. Active users initially increased to 5.7K but dropped to 3.4K by the end of June.
For more detailed insights into these trends and their implications, visit Sensor Tower for comprehensive analytics.
